[Pricing Nugget #041] When “Below” Means “Low”Imagine you sit in front of your screen, and you design the visual for your price. For example, Read More
[Pricing Nugget #040] Raise (initial) Discounts and MarginsWe all know about the power of strikethrough prices. You see a higher former price and a lower Read More
[Pricing Nugget #039] Discounts: Steering with Tiering?Imagine you are about to set up a tiered discount structure. If your customers spend more than $100, Read More
[Pricing Nugget #038] How Happy Do Smileys Make Your Customers About Your Prices?Imagine you are about to open a new restaurant and you're currently designing the new logo and you Read More
[Pricing Nugget #037] Discounts Lower Prices and MoraleImagine you are giving discounts to customers, and you think you have a very solid understanding of your Read More
[Pricing Nugget #036] The Magic Spell of Price Endings in B2BWhen we think about psychological pricing, we might think about price-ending numbers in prices that cast a magic Read More