[Pricing Nugget #054] The Power of Pricing (and a Handy Calculator)I guess Pricing Nugget number 54 is not too early to discuss why pricing is important 😀You might Read More
[Pricing Nugget #053] What Is the Best Gift in a Free Gift PromotionImagine you are creating a free gift promotion. Customers buy one item and get a second for free. Read More
[Pricing Nugget #052] 3 Pricing Tips for B2B & B2C Online CoursesWelcome to the first Pricing Nugget on Ask Markus Anything. If you have a question or you need Read More
[Pricing Nugget #051] Making a Difference With MultipacksImagine you are selling multipacks, like different sizes of packs of socks or multipacks of chocolate, for example. How should Read More
[Pricing Nugget #050] Nice Numbers Make Perfect PricesYou are about to set a price, and you are a bit indifferent.What kind of price do you Read More
[Pricing Nugget #049] Being Precise with Round AnchorsYou are about to enter a negotiation.You take your "Negotiation 101" handbook, and you find out: "Hey, you Read More
[Pricing Nugget #048] When Prices Get Better, and Better, and BetterImagine you are creating payment plans for car leasing or car financing. For this financial product, you believe Read More
[Pricing Nugget #047] Discounts: Add Some Surprise & NoveltyYou are about to launch a promotion: “Get 40% off.“Your working student gets by and says: “Hey, why Read More
[Pricing Nugget #046] Let’s talk strategy, HILO or EDLP?Assume you work in retail and are responsible for the general pricing strategy. What should it be?Should it Read More
[Pricing Nugget #045] Do You Like Numbers? I Have the Right Price For You.Do you like numbers? Do you like to do calculations? And do you feel comfortable with numbers in Read More
[Pricing Nugget #044] When Customers “Experience” Quantity UnitsImagine you're selling products that you can sell as multi-packs. How should you frame the content and the Read More
[Pricing Nugget #043] When Absolute Discounts Are Absolutely RightImagine you are about to create a promotion and think: "How should I present the price reduction?"Either as Read More