[Pricing Nugget #048] When Prices Get Better, and Better, and BetterImagine you are creating payment plans for car leasing or car financing. For this financial product, you believe Read More
[Pricing Nugget #047] Discounts: Add Some Surprise & NoveltyYou are about to launch a promotion: “Get 40% off.“Your working student gets by and says: “Hey, why Read More
[Pricing Nugget #046] Let’s talk strategy, HILO or EDLP?Assume you work in retail and are responsible for the general pricing strategy. What should it be?Should it Read More
[Pricing Nugget #045] Do You Like Numbers? I Have the Right Price For You.Do you like numbers? Do you like to do calculations? And do you feel comfortable with numbers in Read More
[Pricing Nugget #044] When Customers “Experience” Quantity UnitsImagine you're selling products that you can sell as multi-packs. How should you frame the content and the Read More
[Pricing Nugget #043] When Absolute Discounts Are Absolutely RightImagine you are about to create a promotion and think: "How should I present the price reduction?"Either as Read More
[Pricing Nugget #042] How Round is Your Price?Imagine you just launched a new app, and customers can pay for something.Your UX designer comes in and Read More
[Pricing Nugget #041] When “Below” Means “Low”Imagine you sit in front of your screen, and you design the visual for your price. For example, Read More
[Pricing Nugget #040] Raise (initial) Discounts and MarginsWe all know about the power of strikethrough prices. You see a higher former price and a lower Read More
[Pricing Nugget #039] Discounts: Steering with Tiering?Imagine you are about to set up a tiered discount structure. If your customers spend more than $100, Read More
[Pricing Nugget #038] How Happy Do Smileys Make Your Customers About Your Prices?Imagine you are about to open a new restaurant and you're currently designing the new logo and you Read More
[Pricing Nugget #037] Discounts Lower Prices and MoraleImagine you are giving discounts to customers, and you think you have a very solid understanding of your Read More